INTRODUCTION OF THE DA VINCI ROBOTIC SURGICAL TECHNOLOGY IN HUNGARY, PR-ACTIVITY FOR DUTCHMED LTD. (2011-2012)

Esco Ltd. carried out market and target group analysis in the framework of Dutchmed Ltd.’s Research & Development project, the goal of which was to specify potential buyers and the market for robotic surgical equipment. We created the marketing plan and the financing study for the domestic distribution of the equipment, in which we presented the possible financing resources available in Hungary for modern robotic surgical technology. We also forecasted the return for operating such equipment in the framework of a company.